Full Capacity Marketing, Inc.
FCM is a national consultancy specializing in data-driven brand storytelling & strategic communications for the education and workforce sectors. We build relevant, award-winning brands and campaigns that consistently exceed industry benchmarks, empowering clients with sustainable skills & systems.
Agreement Number
#0001-2598Category
-Current Term
11/6/2025 - 11/5/2030Max Term
11/5/2035
Contact Information
F: 760.274.6235
F: 760.274.6235
Additional Resources
Saddleback College: Video Shoot Example
Products and Services offered by Full Capacity Marketing, Inc.
Market Research: Data First, Strategy Second
We develop insightful strategies that draw upon data to maximize engagement with students, adult learners, employers, partners, and funders.
• Focus Groups
• Quantitative Research
• Market Scans
• Key Opinion Leader Audits
• Psychographic Modeling
Brand Sentiment Analysis: Reposition & Grow
We build relevant, emotional, top-of-mind brands so that students choose you first.
• Brand Analysis
• Communications Audit
• Rebranding Strategies
• Media Monitoring & Social Listening
• Brand Management
Marketing & Communications: Brand Touchpoints Matter
Each market is different and requires effective storytelling at each of your touchpoints.
● Strategic Marketing Plans
● Websites
● Graphic Design
● Videos
● Brand Toolkits
● Social Media Management
● Copywriting
● Public Relations
● eMarketing
Multi-Channel Advertising: Campaign Investments That Count
Our ad campaigns meet your awareness, traffic, and enrollment goals, depending on your objectives.
• Media Planning & Buying
• Digital & Traditional Ads
• Transparent Dashboards
• Ad Optimization
• Leads Lab
• Cultural Identity Integration
eFCM Learning Hub: Empower & Sustain
We educate our customers and the market to replicate our models and bring sustainable success in building effective brands. These values reflect our brand name, Full Capacity Marketing.
• Free and Paid Courses
• Webinars
• e-Books
• Case Studies
Powerful Partnerships: Elevate Funding & Collaboration
We work across education & workforce systems to help solve complex workforce issues.
● Regional Collaborations
● Braided Funding Streams
● K-16 Partnerships
● Advocacy Campaigns
● Noncredit & Adult Education Initiatives
● High-Growth Sector Projects
About Full Capacity Marketing, Inc.
FCM is a national consultancy specializing in data-driven brand storytelling and strategic communications for the K-16 education ecosystem and for WIOA-funded workforce programs. We build highly relevant, award-winning brands and campaigns where KPIs exceed industry benchmarks, successfully recruiting students, adult learners, and engaging employers. Our customer-centric approach has earned over 75 global awards.
We strive to build sustainable systems and are committed to thought leadership, empowering our customers to continue the work in their unique markets long after our contract concludes. Through our eFCM Learning Hub, we build organizations’ capacity to streamline efforts, make informed communication choices, and achieve higher returns on publicity and marketing investments.