Breaking through the student outreach echo chamber can be a challenge. Today’s students are inundated with information and messages. This reality makes it challenging for higher-ed leaders and teams to reach and engage the right students, with the right message, at the right time. California community college leaders now have the opportunity to discover innovative approaches to motivate priority population students to enroll and persist.
Learner-centric design encompasses every step of the digital experience your students navigate to and through and ensures that they, the learners, are the focus. Effective application of learner-centric design and experience best practices to outreach and communication efforts can drive student success, such as increased enrollment, engagement, and persistence. Motimatic helps California community colleges enroll and retain more students by serving behavior science-backed posts in social media feeds. This allows for the strategic curation of digital experiences for your students to experience.
In partnership with CollegeBuys, join Motimatic for a 1-hour webinar where you will hear from Shasta College’s Director of Marketing, Communications, and Public Relations, Peter Griggs, to learn how Shasta College engaged and registered more students—all without adding lift to their teams or integrating software.
Key Learning Objectives:
- Learner-Centric Design: Gain a comprehensive understanding of what learner-centric design means in the context of higher education and explore the common challenges California community college students face.
- Understand the Impact: Delve into the advantages of effective and research-backed user design experiences on student success.
- Discover Effective Strategies: Learn from experts and thought leaders as they share innovative strategies and programs that have successfully created, implemented, and driven learner-centric design success across California community college campuses. Discover how cross-functional collaboration can amplify these efforts.
Director of Marketing, Communications, and Public Relations, Shasta College
Peter Griggs, the Director of Marketing, Communications, and Public Relations at Shasta College has been with Shasta College since 2008 when he served as a part-time faculty member prior to taking on his current role. Peter has held positions with the City of Redding and CH2M Hill doing marketing and graphic design and has owned and operated his own graphic design business.