Liasion Webinar: Leveraging a CRM for Improving Recruitment and Retention

Date: March 1, 2023
Time: 11:00 am - 12:00 pm
Location: Virtual

Community colleges in California are facing a variety of challenges—some reflective of the current overall higher-education landscape and some specific to two-year institutions. From demographic shifts and resource constraints to improving communication and student retention, schools like yours are working hard to increase enrollment, effectively communicate with students, and deliver positive student outcomes.

So, what’s working? A CRM (Constituent Relationship Management) solution can be integral in helping you achieve your specific institutional goals, and as an official partner with the Foundation for California Community Colleges, CollegeBuys program, Liaison can help.

Join Liaison on Wednesday, March 1st at 11 a.m. in partnership with CollegeBuys to hear how an integrated CRM solution can support the entire student lifecycle and help you achieve your specific goals. Panelists from three community colleges and systems will offer real-world insights into how Liaison’s TargetX CRM has improved outreach, workflows, and outcomes for recruitment and retention. 


  • Hayley Isla-Wolf
    Regional Vice President, Liaison

  • Susan Park
    Associate Vice President, Enrollment Management Solutions, Liaison

Webinar Panelists:

  • Kelly Schelin
    Interim Vice Chancellor, Education and Technology, Contra Costa Community College District

  • Neil Scott
    Vice Chancellor for Student Success, Alabama Community College System

  • Esau Tovar
    Dean of Enrollment Services, Santa Monica College