GradComm Webinar: More Than Marketing – Communication Strategies That Move Institutions Forward

Too often, marketing is seen as just a department—an external function focused on ads and outreach. But what if it’s actually the connective tissue that builds deeper, more meaningful connections with students?

In this dynamic 45-minute session, GradComm CEO Cheryl Broom challenges colleges to rethink marketing as a strategic, cross-campus force that drives engagement across instruction, student services, enrollment, and advancement. Using real-world case studies and proprietary research, Cheryl reveals how poor communication—not lack of interest—is often what disconnects students from the opportunities colleges offer.

You’ll walk away with actionable insights on:

• What’s really stopping students from enrolling—and how to reconnect
• How misaligned messaging impacts student trust and success
• Why building internal alignment matters just as much as external messaging

Whether you’re a VP, a dean, or a PIO, this session offers practical tools—and a powerful perspective—on how to use communication to truly connect with students.

Speakers

Cheryl Broom

CEO at GradComm

As the CEO and co-founder of GradComm, Cheryl has led the agency in partnering with more than 100 community colleges across the country—managing multimillion-dollar campaigns and building bold, research-driven brand strategies that drive real results.

Before founding GradComm, Cheryl served as Director of Governmental Relations, Marketing, and Communications at MiraCosta College and taught communications courses at MiraCosta and Palomar Colleges.