CollegeAPP Webinar: Where are the Adult Learners? Using Survey Data to Understand Future Intent to Recruit
Past efforts to create and execute recruitment campaigns aimed at adults have been inefficient and ineffective. What if you could redesign outreach to focus on adults with a high probability of intent to enroll?
Learn how survey data can reshape the discussion about which adults should be identified and actively recruited by colleges and universities using tools and techniques previously restricted to political and consumer product marketers.
In partnership with CollegeBuys, this 45-minute webinar will include a live demonstration of how CollegeAPP’s unique methodology can make marketing more efficient and can solve the challenge of finding and recruiting adult learners with the intent to enroll. Current California Community College clients will also share their experiences about how they have successfully used our platform to impact their campuses as well as their adult and non-traditional students.
Speakers:
Andrea Shaw
VP of Strategy, CollegeAPP
James Leonard
Director of Communications and External Relations, Merced CCD
